How to Determine if Your Copywriter is Worth It
If you want to use the internet to generate an income, you'll need a web site. If you want that website to help you be profitable, it needs to be extremely well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to create the text for your website. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Of course, not all copywriters are great. Some copywriters are insanely incredibly talented. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. Here is how you will be able to know the difference.
Does the copywriter have a site of his or her own? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no web site, how can they tell you that they'll be able to help you with the one you are building? Look closely at the copy used on this web site also. If there are a number of errors, this is a bad sign.
How well do you react try here to the copy on the copywriter's site? This goes beyond the simple noticing of grammar mistakes. Do you have any sort of emotional reaction to the words on the website? Does it make you like the the copywriter? Does the copy make you want to keep on reading and learn more about the writer? Does the copy make you raring to hire them as soon as possible? Does it make you feel like you have to get out of there? Does the copy push you to be upset? These are all very important responses and they require your attention.
Do a background research on the copywriter. Try searching for reviews on forums and independent web sites. It's very likely that the only reviews you will come across on the writer's website are going to be positive. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These pstings demand your extra attention. You need to also ask the writer to give you several references. Make sure that you follow up and actually contact those references and get an honest opinion from them.
It is essential to actually browse through any samples given to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially important if the copywriter is claiming to be an expert in a field. When the writing feels like it was stolen from Wikipedia or is especially vague, it's best to find someone else.
There are a number of different ways to see if a copywriter is worth paying for. It is important to do your homework and look beyond the writer him or herself for information regarding his/her reputation and character.