Finding a Great Copywriter
If you have the desire to use the internet to generate an income, you'll need a web site. That web site has to be well written, especially if you're hoping it will be profitable. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. A great copywriter can help you bring on more cash than you could hope to see if you tried to write the copy yourself. Obviously, though, not every copywriter is as good as every other copywriter. Some of these copywriters have great talent. Some, on the other hand, don't have any but are trying their hand at copywriting as someone told them that online writing would be simple. These are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the writer have his or her own site? Any copywriter who wants to create web copy must have a site that features their biography, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own website, how can they help you build yours? Pay attention to the copy on their site as well. If it is replete with errors this is a terrible sign.
Do you react well as you are reading the copy on the copywriter's site? This is more involved than simply finding grammar mistakes. Does the text cause you other to feel any kind of emotional reaction? Does the web site copy make you like the copywriter? Does the copy make you want to follow up and learn more about the Discover More writer? Does the web site copy make you feel like you need to hire the writer straightaway? Does the website other copy make you want to run away? Does the website copy make you inflamed? All of these are important reactions and you have to heed them.
Research the copywriter's background a bit. Seek reviews on third-party websites and online forums. It is probable that the only reviews on the copywriter's site are going to be glowing ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on sites that aren't run by or able to be faked by the writer him or herself. Look closely at these testimonials. It is smart to ask the writer to give you references too. You must actually contact each reference and get an honest opinion about the copywriter from each person.
Make sure you spend at least a little time going over samples furnished by the writer. It is a good idea to request samples beyond the samples that can be read on the website. This is especially crucial when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing seems like a regurgitated Wikipedia article, you should find someone else.
You have plenty of options available to you when you're trying to see whether or not to employ a copywriter. It's important to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.